Brand Management

This two part class was very challenging today. The first part was very key to understanding branding with guest speaker Professor of Brand Management, Francesca Dall’Olmo Riley. We learned what can brand and this was almost feeling to be endless. You can brand a person, a country, and idea. Once we identified familiar brand, we … Continue reading Brand Management

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Strategy

I immediately had to question, what is the difference between strategy and plan? On the brief it told us “Strategy is an overused concept with lots of misperceptions about what makes strategy and what does not. We will establish to a common understanding of what strategy is and whether there are different types of strategies … Continue reading Strategy