Seeing from All sides of a problem

The coming weeks after getting acquainted with each other, we were introduced to what is ahead of us. Our first question discussed is how do designers think? Analytical Thinking versus Design Thinking. Analytical thinking is very straight forward and commonly known as the “norm” for some business where you only deduct the what and the how. This induction already has a result which is the main goal, but the problem to solve is the how? As Professor Alice says, “’’How’ is a working principle.” This is a mathematical solution that is very straight forward. However, design thinking is a bit more difficult. Once you empathizes with the value you want to end with, you might not know the ‘what” that solves it or ‘how’.

The Design Thinking Process can be described in 5 simple steps that cycle; Empathize, Define, Ideate, Prototype, and Test.

After visiting the Design Museum of people that followed those steps, we came to class ready for a challenge. In our class we watch two perspectives from a video of a truck owner (Erica) and a mechanic (John).

As I read in Design Thinkingby Tim Brown, “Design thinking can feel chaotic to those experiencing it for the first time. But over the life of a project participants come to
see… that the process makes sense and achieves results, even though its architecture differs from the linear, milestone-based processes typical of other kinds of business activities.” (Brown, page 88).

Our mission was to create a more valuable experience for Erica, the Driver, who was a young female that lacks the confidence to show what she is knowledgeable when getting her truck looked at about because of the misconception that she’s “daddy’s little girl.”

Something I immediately noticed that was a great advantage is to hear from both sides of the situation. If we only heard from one side then the value of our product might create more chaos. However because we heard the struggles and strengths from both sides, my team could create a project hat targets our customer, but also assist in the other side of the market. This makes it beneficial and more valuable.

The solution we came up with was to create an app to help with the communication between the owner (s) and the mechanic (s). The struggle was that there was assumptions and fear when entering the mechanics for a new truck owner and young drivers. With this App, there would be help with questions, preparations, imagery, help for both sides to understand what they know and might not with a community.

I loved working with the team. We had great ideas and debated so many new ideas!

References:

Brown, T., 2008. “Design Thinking.” Harvard Business Review. June, pp. 84-92
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