Today we me Dr. Marvyn Boastwain, senior lecturer in marketing. There are a variety of focuses for marketing; geographic, behavioural, segmentation, demographic, or psychographic. I was intrigued by a debate we had about water bottles. The paradox of value has been described to compare water with a diamond. Which one has more value?
This is where you think of geography, psychographic, etc.
Today we compared two water bottles. Fuji over a simple bottle. One is bigger then the other, but the smaller one is more expensive. Why? It is just water. This is something that can be compared with a lot of fields.